Brands

At the core of The Urban Blvd is a philosophy of exclusivity and quality. We produce most of our pieces in very limited quantities, ensuring the highest standards of craftsmanship in every stitch and silhouette. By carefully limiting distribution, we protect our various brands distinct identity and offer our customers something truly rare and valuable — fashion that feels personal, meaningful, and timeless. Every TUB product/brand reflects a dedication to superior design, artistic expression, and meticulous attention to detail.

Hustling Magician

Hustling Magician was the first brand created by Romane Orlando Robb, our founder, chairman and CEO. The story behind the name Hustling Magician is that Mr. Robb believes is using the resources you have to create the outcomes you desire. So you hustle and work magic to gain results.

Kreative Genius

Kreative Genius was the second brand created by Romane Orlando Robb. Kreative Genius is a kids’ brand that mostly produces fun and bright apparel.

The Kickz Factory

The Kickz Factory is a curator of quality footwear.

AmeliaZoe

AmeliaZoe produces premium dresses.

AylaZoe

AylaZoe Soap Company is an e-commerce retailer for premium quality bath and body products.

Coinbuff

Coinbuff is a streetwear brand based in China.

Dorm Life

Dormlife is a casual lifestyle brand established in 2018 that primarily produces backpacks. The meaning behind the brand is that of adding fun to the college life.

Duratex

Duratex is a workwear brand specializing in durable textiles designed to withstand tough work environments. The brand focuses on providing high-quality, long-lasting clothing and gear that offer comfort, protection, and functionality for a variety of industries. Known for its use of advanced materials, Duratex offers products tailored to meet the demands of professionals in construction, manufacturing, and outdoor work, ensuring both safety and durability in all conditions. Their range includes jackets, pants, shirts, and accessories built to endure heavy use, while maintaining breathability and flexibility.

Ena White

Ena White is a jewelry and accessories brand.

FAME

F.A.M.E is a lifestyle art project that aims to produce wearable art (primarily socks) showcasing the various elements of FAME.

MaryWhite

MaryWhite is an accessories brand that primarily produces handbags. We believe in superb quality and affordability. Our designs are inspired by various aspects of life from art to culture.

Naltique

Naltique is a nail, lips and on-demand consulting brand that was established in 2015.

NFGR

NFGR – Not For General Release, established on March 1, 2020, by Romane Orlando Robb, aims to make very limited and high-quality apparel. The aim of the brand is in the name of the brand. The brand does not operate on set schedules and focuses on turning quality materials into functional garments.

Offensive

Offensive is one of our staple brands. People tend to gravitate towards it because they perceive it as rebellious while others are fascinated with how simple yet bold the logo is.

Robb and Co

Robb & Company Corporation is a financial firm that produces, in collaboration with The Urban Blvd, men’s ties.

Robb Cosmetics

Robb Cosmetics is the parent brand to Sweet Grapes. We adhere to the quality is a beautiful standard. Our products are not just of great quality but they are also affordable.

RSG Runs

Founded in January 2024, RSG Runs™ is dedicated to inspiring individuals to embrace a healthy, active lifestyle through engaging and empowering events. We believe that movement has the power to transform lives, build connections, and create lasting memories. Each race, walk, and fitness event we organize is designed to bring people together, promote well-being, and foster a sense of community, no matter where we host our events.

Seezen

The concept behind Seezen is that we’re all thinking about our respective futures. We ponder on the various paths we take (jobs, locations, etc) in life. Changes will occur, like the seasons. But you’ll be prepared. And with a clear and thoughtful mind; you’ll make the right decisions. Seezen was established on November 4, 2021, by Romane Orlando Robb and Mataso Jean-basile aka Jeebe.

Sweet Grapes

Sweet Grapes is a cosmetics and beauty brand that produces make-ups, lipsticks and fragrances.

TUB

The Urban Blvd produces casual-ware in limited quantities each season. Key items include; t-shirts. polos and caps.

Wens

Wens is an affordable quality footwear brand.