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About
Founded in 2008 and proudly based in New York City, The Urban Blvd Corporation (“TUB”) is a premier fashion house and fashion agency dedicated to creativity, craftsmanship, and brand excellence. At TUB, fashion is not just an industry — it’s a culture. With an unwavering commitment to innovation and artistry, we design and produce unique collections that stand apart in the global fashion landscape. As a subsidiary of Robb Corporation, The Urban Blvd continues to grow while maintaining its strong roots in authentic, independent style.
The Urban Blvd is a dynamic creative hub where fashion, art, culture, and entrepreneurship converge. Founded with a mission to empower emerging talent and celebrate diverse voices, The Urban Blvd curates a range of innovative experiences through its fashion agency, gallery, workshops, and market events. We’re more than a brand—we’re a movement that champions individuality, community, and bold self-expression.
Divisions
Beyond our collections/brands, The Urban Blvd thrives through four dynamic divisions: the Workshop, the Fashion Agency, the Art Gallery, and the Fashion Market. Our Workshop division focuses on creative production and custom design, while our Fashion Agency connects emerging and established talent with global opportunities. The Art Gallery showcases visual and wearable art from diverse creators, and our Fashion Market offers a curated space for exclusive collaborations and emerging brands. Together, these divisions create a powerful ecosystem of art, style, and entrepreneurship.
TUB Art Gallery
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TUB Fashion Agency
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TUB Fashion Market
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TUB Workshop
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Brands
At the core of The Urban Blvd is a philosophy of exclusivity and quality. We produce most of our pieces in very limited quantities, ensuring the highest standards of craftsmanship in every stitch and silhouette. By carefully limiting distribution, we protect our various brands distinct identity and offer our customers something truly rare and valuable — fashion that feels personal, meaningful, and timeless. Every TUB product/brand reflects a dedication to superior design, artistic expression, and meticulous attention to detail.
Hustling Magician
Hustling Magician was the first brand created by Romane Orlando Robb, our founder, chairman and CEO. The story behind the name Hustling Magician is that Mr. Robb believes is using the resources you have to create the outcomes you desire. So you hustle and work magic to gain results.
Kreative Genius
Kreative Genius was the second brand created by Romane Orlando Robb. Kreative Genius is a kids’ brand that mostly produces fun and bright apparel.
The Kickz Factory
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AmeliaZoe
AmeliaZoe produces premium dresses.
AylaZoe
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Coinbuff
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Dorm Life
Dormlife is a casual lifestyle brand established in 2018 that primarily produces backpacks. The meaning behind the brand is that of adding fun to the college life.
Duratex
Duratex is a workwear brand specializing in durable textiles designed to withstand tough work environments. The brand focuses on providing high-quality, long-lasting clothing and gear that offer comfort, protection, and functionality for a variety of industries. Known for its use of advanced materials, Duratex offers products tailored to meet the demands of professionals in construction, manufacturing, and outdoor work, ensuring both safety and durability in all conditions. Their range includes jackets, pants, shirts, and accessories built to endure heavy use, while maintaining breathability and flexibility.
Ena White
Ena White is a jewelry and accessories brand.
FAME
F.A.M.E is a lifestyle art project that aims to produce wearable art (primarily socks) showcasing the various elements of FAME.
MaryWhite
MaryWhite is an accessories brand that primarily produces handbags. We believe in superb quality and affordability. Our designs are inspired by various aspects of life from art to culture.
Naltique
Naltique is a nail, lips and on-demand consulting brand that was established in 2015.
NFGR
NFGR – Not For General Release, established on March 1, 2020, by Romane Orlando Robb, aims to make very limited and high-quality apparel. The aim of the brand is in the name of the brand. The brand does not operate on set schedules and focuses on turning quality materials into functional garments.
Offensive
Offensive is one of our staple brands. People tend to gravitate towards it because they perceive it as rebellious while others are fascinated with how simple yet bold the logo is.
Robb and Co
Robb & Company Corporation is a financial firm that produces, in collaboration with The Urban Blvd, men’s ties.
Robb Cosmetics
Robb Cosmetics is the parent brand to Sweet Grapes. We adhere to the quality is a beautiful standard. Our products are not just of great quality but they are also affordable.
RSG Runs
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Seezen
The concept behind Seezen is that we’re all thinking about our respective futures. We ponder on the various paths we take (jobs, locations, etc) in life. Changes will occur, like the seasons. But you’ll be prepared. And with a clear and thoughtful mind; you’ll make the right decisions. Seezen was established on November 4, 2021, by Romane Orlando Robb and Mataso Jean-basile aka Jeebe.
Sweet Grapes
Sweet Grapes is a cosmetics and beauty brand that produces make-ups, lipsticks and fragrances.
TUB
The Urban Blvd produces casual-ware in limited quantities each season. Key items include; t-shirts. polos and caps.
Wens
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Blog
Welcome to the Urban Blvd Blog, your inside look into the world of independent fashion, art, and creative culture. Here, we share exclusive insights, behind-the-scenes stories, style inspiration, and updates from across our Workshop, Fashion Agency, Art Gallery, and Fashion Market divisions. Whether you’re passionate about emerging trends, limited-edition releases, or the business of fashion, our blog keeps you connected to everything that shapes The Urban Blvd experience.
Through interviews with designers, artists, and creators, as well as features on new collections and curated collaborations, the Urban Blvd Blog is your go-to resource for authentic, original content. We dive deep into the process behind our limited productions, explore the ever-evolving fashion landscape, and highlight the talent that fuels our brand’s creative heartbeat.
Stay inspired, stay informed, and stay ahead of the curve. Discover how The Urban Blvd blends artistry, fashion, and entrepreneurship — one story, one collection, and one vision at a time.
- All Posts
- coinbuff
- rep2ks
- theurbanblvd.com
FAQs
Have questions about The Urban Blvd? We’ve got you covered. Our FAQ section provides quick, clear answers to everything you need to know — from product releases and sizing information to shipping, returns, collaborations, and more. Whether you’re exploring our limited-edition collections or engaging with one of our creative divisions, we want your experience with TUB to be seamless and inspiring.
Find out how we maintain the quality and exclusivity of our products, learn more about our Workshop custom projects, and get details about working with our Fashion Agency or showcasing work in our Art Gallery. We’ve gathered the most common questions so you can easily find the information you need.
If you don’t see your question answered here, our team is always ready to help. Reach out anytime — we’re committed to providing outstanding service for our creative, fashion-forward community.
What is The Urban Blvd?
The Urban Blvd (“TUB”) is a New York-based fashion house and fashion agency founded in 2008, specializing in limited-edition fashion, creative services, and curated art experiences.
Where is The Urban Blvd located?
Our headquarters are proudly based in New York City (NYC), the heart of global fashion and culture.
Who owns The Urban Blvd?
The Urban Blvd is owned by Robb Corporation, a diversified global investment and business group.
What makes The Urban Blvd different from other fashion brands?
We focus on limited production, high-quality craftsmanship, exclusive distribution, and creative innovation across fashion, art, and marketing.
Why are your products produced in limited quantities?
Producing limited quantities ensures exceptional product quality and protects the brand’s exclusivity and value.
Videos
Step inside the world of The Urban Blvd through exclusive video content that captures the energy, creativity, and artistry behind everything we do. From behind-the-scenes footage of our Workshop creations to Fashion Agency campaigns, Art Gallery exhibitions, and Fashion Market releases, our videos bring you closer to the people, passion, and process that define TUB.
Watch limited-edition drops come to life, explore artist collaborations, and experience the making of our collections — all filmed with the authentic spirit of New York City at their core. Every video tells a story about design, individuality, and the culture that drives our brand forward.
Whether you’re seeking inspiration, want to relive a launch event, or simply want a deeper connection to our creative journey, The Urban Blvd Video Library is where art, fashion, and movement collide. Press play and experience the vision behind every piece.
The Urban Blvd Factory - China
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TUB Sneak Peak #2
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TUB Sneak Peak #1
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TUB - New York Night
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TUB 2011 Photoshoot Video
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TUB - Endless Summer
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TUB profiles - Michael Neil Morris
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Robb & Co. commercial
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TUB - I See Everything
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TUB - Winning Means Everything
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TUB - As We Were
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Ena White - the perfect gift
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Ena White - All Gone
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Forum
Welcome to the Urban Blvd Community Forum — a space where creativity, fashion, and art come together. This is your place to connect with fellow creators, designers, artists, and style enthusiasts who share a passion for limited-edition fashion, independent art, and authentic expression. Whether you want to talk about our latest collections, upcoming collaborations, or the creative industry at large, you’ll find your community here.
Share your thoughts, ask questions, swap styling tips, and get advice from those who understand the TUB culture. The forum is open to conversations about design techniques, fashion trends, art showcases, Workshop projects, and everything in between. It’s a place to inspire and be inspired.
At The Urban Blvd, we believe true style is a conversation — and your voice matters. Join the discussion, meet other creatives, and help shape the future of fashion, art, and innovation alongside us.
Events
At The Urban Blvd, our events are where creativity, fashion, and culture meet in unforgettable ways. From exclusive collection launches and art gallery showcases to pop-up markets and collaborative workshops, every TUB event is designed to celebrate individuality, artistry, and community. Whether you’re attending a runway presentation, an artist meet-and-greet, or a private viewing, our events bring the spirit of The Urban Blvd to life.
Hosted in the heart of New York City and select locations around the world, each experience is carefully curated to reflect the energy and exclusivity that define our brand. Expect limited-edition merchandise releases, interactive art installations, behind-the-scenes previews, and opportunities to connect with emerging designers, artists, and influencers.
Stay tuned for upcoming events and be part of a community that values creativity, authenticity, and innovation. At The Urban Blvd, every event is more than just a gathering — it’s an experience that leaves a lasting impression.
